Securing efficient innovation of strategy is as important as continuous improvement of operations. Facing the speed and strength of change it is mandatory to innovate strategy  actively when assessing business risks  and opportunities.  Balance  should  be sought  between following stable development  trends and adjusting to the continuous adjustments of borderlines between businesses.

Monitoring and translating global trends into business opportunities and riscs are fundamental for strategy setting and even more so for strategy execution.

Navigating with the innovation compass and balancing internal and external development around four dimensions: Market development & trends, Customer relations & insights, Competence mix & development and Company systems & culture is an integral part of SPC’s approach to strategy innovation.